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Wilksbrooke Motors has taken an unprecedented fourth Mazda Dealer of the Year title by topping the dealerships for the second year running.

While not the first dealership to win twice in a row, they are the first to win four titles since the awards were started in 1995. Owners Grant and Shirley Wilks (right) say three in a row next year would be the icing on the cake.

The dealership also includes the Wilks two daughters and son-in-law in a committed team of 23 staff.

The annual Mazda Dealer Performance Awards recognise excellence in all facets of a Dealership’s operation. They assess performance against a range of criteria including Mazda dealer standards, vehicle and parts sales achievement, service department performance and customer satisfaction results.

Mazda New Zealand managing director Andrew Clearwater said Wilksbrooke Mazda has once again set the benchmark for Mazda’s 26 strong dealer network.

“Wilksbrooke Mazda has been recognised 13 times at the annual Dealer Performance Awards since we commenced this programme. They are a very committed team that believe in putting the customer first. In fact Wilksbrooke Mazda has consistently topped the polls in the Customer Satisfaction Surveys carried out annually by Mazda."

"This achievement is truly a team effort,” says Mr Wilks. “We have a fantastic group of staff at the dealership who are integral to our success and being named Mazda Dealer of the Year for two years running is the ultimate accolade for their hard work.”

The Wilks also pay tribute to Mazda for providing such a great product around which they base their business. Mr Wilks says the Mazda2 New Zealand Car of the Year has been a huge success, as has the ongoing popularity of the Mazda3 and Mazda6.

Last week’s Te Awamutu launch of the Mazda6 was a chance for Wilksbrooke Motors to play host to their clients and announce the Dealership Award success and sales success for sales manager Neil Goodrick.